A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics

Price perception, which influences buying behaviour and product selection, is an important tool in companies’ strategies to be developed about the price of their success. The main purpose this study find out relationship between consumers’ occupations dimensions constitute perception. For purpose, a questionnaire was given 579 consumers who were from 10 different occupations. In analysis, independent samples t test used compare terms gender variable; while one-way ANOVA variables monthly income, age, educational status occupation. According results obtained, there significant demographic characteristics present being first most recent scope participants’ occupations, examination creating perception number participants. parallel with obtained study, various suggestions contribute companies target market Turkey related literature.